Lisa Van

Partnerships / Communications / Celebrity + Influence

About

Lisa Van established her career managing the brands and careers of Australia’s leading talent at sports and entertainment powerhouse, IMG. Lisa’s client roster included Olympic champions, world record holders, a best selling author and industry pioneers. During her tenure at IMG, she worked across leading accounts in the action sports and gaming portfolio procuring commercial deals, talent strategy and positioning, and managing partnerships from ideation to execution.


Currently, Lisa is providing strategic counsel to brands in all matters relating to celebrity and influence which include strategy, procurement and management. Her connections extend beyond Australian borders with working knowledge and key relationships in international markets. The mission is to drive meaningful and high impact partnerships whilst maximising commercial outcomes for clients. Lisa’s cross section of experience is a rare find in the industry where she specialises in luxury, sport and gaming and has worked with global brands which include the likes of Valentino, TAG Heuer, Red Bull, Australian Grand Prix and W Hotels.

Celebrity + Influence

Lisa possesses extensive experience in delivering celebrity and influence strategy and managing campaign executions across luxury and lifestyle categories. From insight-driven talent identification to brand alignment and strategic implementation of talent, we recognise the value in harnessing the power of celebrity and influence to generate noise whilst ensuring favourable commercial outcomes.


TAG Heuer

Adelaide Boutique Launch

TAG Heuer Adelaide Boutique Launch

01

Swiss luxury watchmaker TAG Heuer and Global Brand Ambassador and Australian Actor Jacob Elordi, officially launched Adelaide’s first TAG Heuer Boutique at Adelaide Central Plaza on Rundle Mall on Thursday 2 March. The store opening was officiated at a gala cocktail event at Freemasons Hall, North Terrace with a wide array of TAG executives, high profile influencers and VIP customers.


To celebrate the opening of the exclusive Maison, a cocktail event was staged in the grand foyer of Freemasons Hall, North Terrace - providing a vibrant kick-off for the brand’s flagship Adelaide boutique. Van Mulryan, TAG Heuer General Manager Australia and New Zealand was joined by Jacob Elordi, leading celebrities including Pip Edwards and Josh Heuston, VIP customers and media. Francesca Hung, Australian model, media personality and Miss Universe Australia 2018 MC’d the event along with a live performance by electronic music duo, Bag Raiders.

Lisa was also responsible for the extension of the relationship with long-term friend of the brand, Australian actor and model, Josh Heuston. The relationship between the actor and the watchmaker also saw Heuston celebrate the 60th anniversary of Carrera activating the partnership via social content and publicity.


Remit

Guest List Curation | Celebrity & Talent Partnerships & Management | Contract Negotiations

Valentino

Castlereagh Street Boutique Launch

Valentino Castlereagh Street Boutique Launch

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Valentino celebrated the official opening of their new Australian Flagship Boutique, located on Castlereagh Street in Sydney's luxury shopping precinct, 25 Martin Place.


The two-fold campaign included a KOL social campaign in the lead up to the event where the Valentino Squad showcased the SS23 Unboxing Collection. An exclusive event then took place at the boutique followed by a secret afterparty at the Eveleigh Paint Shop with a performance from Touch Sensitive.

The event boasted Sydney's hottest creatives and leading figures in arts, design, fashion and music who were taken on an immersive journey exploring the global vision of Valentino. High profile VIP and Celebrity guests included Victoria Lee, Adam Demos, Darren Barnet, Ruel, Jessica Gomes, Ben Robson, Budjerah and Gabriella Brooks.


Remit

Talent & Celebrity Strategy | Events & Activations Partnerships | Influencer Content | Project Management


W Hotels

Sydney World Pride 2023

W Hotels Sydney World Pride 2023

03

For the fourth year running, W Hotels were a major sponsor of The Sydney Gay and Lesbian Mardi Gras.


W Hotels’ theme for 2023 celebrates the fact that no matter who or where you are, at a W Hotel, there's always ‘Room For You’.


W Hotels participated in the Mardi Gras Parade down Oxford Street on February 25th with a choreographed performance by W Hotels associates and a team of LGBTQIA+ talent on board the W float who have profoundly impacted the arts, fashion and cultural world.

The campaign was headlined by Sri-Lankan born contemporary artist Ramesh Nithiyendran whose highly celebrated artwork has been displayed globally at the likes of the NGA and Dark Mofo. A strong voice in the LGBTQIA+ community, Ramesh’s art is a nod to thinking beyond binaries and valuing cultural difference – core values shared by W Hotels.


A strong cast of talent supported Ramesh included Millie Sykes, Rhys Kosakowski, Jordan Gogos, Jordan Turner and Sean Brady.


Remit

Events & Activations Partnerships | Talent Partnerships | Influencer Strategy | Influencer Content | Campaign Management

Partnerships

Lisa has extensive experience working with Australia's leading talent and creators in the market, which has led to her building long-lasting partnerships with some of the world's biggest brands.


Talent partnerships entail end-to-end campaign management and sponsorship delivery, including creative ideation, digital content production, partnership management, and reporting. Lisa is dedicated to developing and maintaining strong client relationships to drive revenue and partnership renewals.


STEPHANIE BENDIXSEN - RED BULL

ABBEY HOLMES - GOOD TIDES X AFLW

mORGAN MITCHELL - MECCA

ROBBIE MADDISON - OPORTO

LAURA ENEVER - CLINIQUE

CAMERON MCEVOY - JOCKEY X TOKYO 2020 OLYMPICS

JELENA DOKIC - FERNWOOD

STEPHANIE BENDIXSEN - LENOVO LEGION

morgan mitchell - mizuno

KRIS SMITH - AUSTRALIAN GRAND PRIX 2022

KYAL & KARA - ECOYA

LAURA ENEVER - DOMETIC

LV Mgmt.

LV Mgmt was established to represent multi disciplinary creatives and talent to forge partnerships that go beyond the culture of influence. With a penchant for talent identification, Lisa's portfolio is incredibly selective and highly considered.


Lisa comes with big agency experience with the personal touch of a boutique agency. We are direct, we value boundary-pushing creativity and put relationships at the very forefront.


Learn more about LV Mgmt here.


Contact

e: lisa@lisavan.co


m: +61 425 131 509